Life's A Beach Store -- We bring the ocean to your door with beach decorating items, ocean decor, and beach gifts
Search: Search
  Cart:  0  Items  $0.00
 
  Beach Gear
  Candles
  Kitchen & Dining
  Home Accents
  Gifts
  Sculpture
  SALE
 

Not Just Another Online Store 
Life’s A Beach is not just another online gift store. As avid scuba divers and underwater photographers, the founders of this company have been enthralled with the ocean and its magnificent life for decades, and have been concerned about protecting and conserving the rich ocean environment so essential for all life on Earth. With this strong passion, Life’s A Beach began as a small retail store in the coastal community of Eureka, California, starting out from the first day with the intent to help raise money to support non-profit organizations whose mission is to preserve the seas. From the first day of sales, both with their retail space and now with their online store, our company donates $1 of every sale to these organizations.

With our oceans and coral reefs threatened from so many sides, we applaud the many organizations worldwide working hard to stop the devastation. While it is our mission and intent eventually to donate to as many of these fine organizations as we can, we have chosen one in particular to give all proceeds to in the year 2007.

Our first and foremost organization is
Seaflow, and rather than put in our own words, we have printed here their mission statement. We are thrilled to be a part of such a fine organization with the huge task they have taken on to stop the sonar testing that is wreaking havoc on whales, dolphins, and other beautiful animals of the deep, and we ask you to join us in helping them accomplish their goals.

Seaflow’s Mission Statement
“There is a crisis today in the world’s oceans. Whales, dolphins and other sea life are threatened by an extremely loud sonar system called Low Frequency Active (LFA) Sonar, now in use by the U.S. Navy. LFA Sonar can maim and kill with underwater sound blasts that are millions of times more intense than whales or human divers can withstand. The Navy claims that this dangerous and expensive system is necessary for national defense, despite worldwide protests from many noted scientists and the international environmental community.

Seaflow is a growing community of concerned citizens who are dedicated to protecting the living oceans of our planet. We work both locally and nationally to raise awareness and promote the public to join us in our mission to stop LFA Sonar and other harmful underwater noise that threatens the undersea web of life.”

While $1 from each sale goes to Seaflow, we heartily encourage you to visit their website, and donate whatever you can to their cause—because their cause is our cause.

Some of the other fine organizations dedicated to ocean preservation are:
The Ocean Conservancy : For more than thirty years, The Ocean Conservancy has worked toward long-lasting solutions to threats facing our oceans. The list of their fantastic accomplishments would fill pages. As their mission statement says: “Through science-based advocacy, research, and public education, The Ocean Conservancy informs, inspires, and empowers people to speak and act for the oceans. In all its work, The Ocean Conservancy strives to be the world's foremost advocate for the oceans.”

The True State of the Ocean’s Health
The Ocean Conservancy puts it succinctly: “The oceans provide a large proportion of the oxygen we breathe and 15 percent of the animal protein we eat. In the United State alone, an estimated one out of every six jobs is marine-related, and one-third of our gross national product is produced in ocean and coastal areas. Fisheries all over the world are being rapidly depleted, coral reefs are being lost at an alarming rate, and pollution has rendered 44 percent of U.S. estuaries unfit for uses such as swimming or fishing. Only 300 North Atlantic right whales are known to exist, and all six species of sea turtles found in U.S. waters are either threatened or endangered.”

Why put all this information on our web site? Because, as the Ocean Conservancy aptly states: “the oceans can only be as healthy as an informed public demands.” You can join the Ocean Conservancy for as little as $25, and in return will receive a quarterly magazine, a marine wildlife calendar, and email updates.

Seaflow : “Seaflow is a growing community of concerned citizens who are dedicated to protecting the living oceans of our planet. We work both locally and nationally to raise awareness and promote the public to join us in our mission to stop LFA Sonar and other harmful underwater noise that threatens the undersea web of life.”

While $1 from each sale goes to Seaflow, we heartily encourage you to visit their website, and donate whatever you can to their cause—because their cause is our cause.

Seaflow also has a free email newsletter—sign up at their site.

The Coral Reef Society : “The Coral Reef Alliance (CORAL) promotes coral reef conservation around the world by working with the dive industry, governments, local communities and other organizations to protect and manage coral reefs, establish marine parks, fund conservation efforts, and raise public awareness with the mission to keep coral reefs alive for future generations.

“Why are coral reefs important? Coral reefs are a vital component of ocean ecosystems, providing shelter for nearly one quarter of all marine life. As one of the most spectacular and ancient forms of life in the world, coral reefs provide a home for over 4,000 species of fish, 700 species of coral, and thousands of other animals and plants. The structure and biological diversity of coral reefs make them invaluable natural resources: reef animals and plants contain unique chemicals with great potential for use in modern medicine; coral reefs prevent beaches and shorelines from being washed away by acting as natural breakwaters; and coral reefs provide an important source of food and income for millions of people.

“Are coral reefs in danger? Yes. Coral reefs are among the world's most fragile and endangered ecosystems. Coral reefs are threatened by global warming, over-fishing, coastal development, sewage, agricultural runoff, improper marine recreation and a variety of other human-related problems. Already, 11% of the world's reefs have been lost and another 16 % were severely damaged during the 1998 El Niño event. Scientists predict that another 32% may be lost over the next thirty years if human threats are not reduced [italics ours]. The loss of healthy coral reefs would mean the extinction of thousands of marine species, as well as the elimination of a primary source of food, income and employment for millions of people around the world.

“How does CORAL work to protect coral reefs? CORAL invests time, energy and resources in creating Coral Reef Parks -- areas set aside to protect and preserve the beauty and health of coral reefs worldwide. CORAL contributes grants ranging from $500 to $15,000 to local organizations in coral reef areas, including the Caribbean and the Pacific.” Go to CORAL’s site to learn about all the projects they are involved with. You can receive their free email newsletter by signing up at their site. Reefnet is another site dedicated to reef health research, with outstanding scientific researchers.

The Ocean Futures Society : This is Jean-Michel Cousteau’s site, dedicated to educating people to act responsibly toward our oceans.

The National Ocean Service : NOAA’s National Ocean Service measures and predicts coastal phenomena and protects large areas of oceans.

National Coalition for Marine Conservation : This is the nation's oldest public advocacy group dedicated exclusively to conserving the world's ocean fish, habitat and environment. Their mission is to “build public awareness of the threats to our marine fisheries, provide constructive solutions, and convince state, national and international fishery managers to take appropriate action to reverse the over-fishing effects on marine fish.”

Marine Fish Conservation Network: The Marine Fish Conservation Network “is the largest national coalition solely dedicated to promoting the long-term sustainability of marine fish. With more than 160 members -- including environmental organizations, commercial and recreational fishing associations, aquariums, and marine science groups -- the Network uses its distinct voice and the best available science to educate policymakers, the fishing industry, and the public about the need for sound conservation and better management practices.”

The Whale Museum: This is one of our favorite sites and a great organization to involve your children by adopting an orca whale from the pods up near Washington’s San Juan Islands. The Whale Museum in Friday Harbor has great educational information about orca behavior, how the whales are being threatened, and how you can help them. You can even gain Marine Naturalist training from them. The Center for Whale Research and The Orca Network are other great sites for orca lovers! And if you would rather adopt a dolphin, go to: The Dolphin Research Institute . And check out The Dolphin Institute for a special organization in Hawaii doing dolphin studies.

The American Cetacean Society : The American Cetacean Society (ACS) is the oldest whale conservation group in the world. Founded in 1967, it is a non-profit, volunteer membership organization with regional U.S. chapters and members in 22 countries. ACS works to protect whales, dolphins, porpoises, and their habitats through education, conservation and research. They believe the best way to protect cetaceans is by educating the public about these remarkable animals and the problems they face in their increasingly threatened habitats.

Orca Net Live : Orca Net Live has great live webcasts of orcas with wonderful orca sounds.
Among so many of their causes, Greenpeace is still a strong advocate in saving whales and our oceans. Since 1971 Greenpeace has been actively dedicated to their mission to “expose environmental criminals, and to challenge government and corporations when they fail to live up to their mandate to safeguard our environment and our future.” With 2.8 million supporters, Greenpeace has been a strong force for ocean protection for over three decades.

The International Wildlife Coalition : The International Wildlife Coalition, founded in 1984 is involved in research, public education, litigation, and international treaty negotiations concerning wildlife protection and preservation. You can also adopt a humpback whale, to add to your orca adoption! They have a teacher’s kit on whales that has been distributed to over 30,000 classrooms.

Threats to Whales and Other Ocean Friends
According to many scientists, global environmental changes are extremely widespread and appear to be increasing. Increased levels of chemical contaminants, rising sea surface temperatures, decreasing sea-ice coverage, human population increases resulting in increased whaling, ozone depletion and ultraviolet-B (UV-B Radiation), as well as disease outbreaks such as the morbillivirus have wiped out entire species of oceanic life. Solutions to these problems are slow and frustrating at best, but progress is being made.

We all need to remember: Life’s A Beach—so let’s work hard to keep it that way! Thank you for supporting our efforts. When you purchase beautiful items for your home and lifestyle from Life’s A Beach online gift store, you are helping to support vendors who import and manufacture using high environmental standards and ethics. Supporting companies that “give back” to the community or planet is good for all of us.


©2004-2005 Life's A Beach