Not Just Another Online Store
Life’s A Beach is not just another online
gift store. As avid scuba divers and
underwater photographers, the founders of this company have been enthralled with
the ocean and its magnificent life for decades, and have been concerned about
protecting and conserving the rich ocean environment so essential for all life
on Earth. With this strong passion,
Life’s A Beach began as a small retail
store in the coastal community of Eureka, California, starting out from the first
day with the intent to help raise money to support non-profit organizations whose
mission is to preserve the seas. From the first day of sales, both with their
retail space and now with their online store, our company donates $1 of every
sale to these organizations.
With our oceans and coral reefs threatened from so many sides, we applaud the
many organizations worldwide working hard to stop the devastation. While it is
our mission and intent eventually to donate to as many of these fine organizations
as we can, we have chosen one in particular to give all proceeds to in the year
2007.
Our first and foremost organization is
Seaflow, and rather than put in our
own words, we have printed here their mission statement. We are thrilled to be
a part of such a fine organization with the huge task they have taken on to stop
the sonar testing that is wreaking havoc on whales, dolphins, and other beautiful
animals of the deep, and we ask you to join us in helping them accomplish their
goals. Seaflow’s
Mission Statement
“There is a crisis today in the world’s oceans. Whales, dolphins
and other sea life are threatened by an extremely loud sonar system called
Low Frequency Active (LFA) Sonar, now in use by the U.S. Navy. LFA Sonar can
maim
and kill with underwater sound blasts that are millions of times more intense
than whales or human divers can withstand. The Navy claims that this dangerous
and expensive system is necessary for national defense, despite worldwide protests
from many noted scientists and the international environmental community.
“Seaflow is a growing community of concerned citizens who are dedicated
to protecting the living oceans of our planet. We work both locally and nationally
to raise awareness and promote the public to join us in our mission to stop LFA Sonar and other harmful underwater noise that threatens the undersea
web of life.”
While $1 from each sale goes to
Seaflow, we heartily encourage you to visit
their website, and donate whatever you can to their cause—because their
cause is our cause.
Some of the other fine organizations dedicated to ocean preservation are:
The Ocean
Conservancy : For more than thirty years,
The Ocean
Conservancy
has worked toward long-lasting solutions to threats facing our oceans. The
list of their fantastic accomplishments would fill pages. As their mission
statement says: “Through science-based advocacy, research, and public
education,
The Ocean
Conservancy informs, inspires, and empowers people to
speak and act for the oceans. In all its work, The Ocean Conservancy strives
to be the world's foremost advocate for the oceans.”
The True State of the Ocean’s
Health
The Ocean
Conservancy puts it succinctly: “The oceans provide a large
proportion of the oxygen we breathe and 15 percent of the animal protein
we eat. In the United State alone, an estimated one out of every six jobs
is marine-related,
and one-third of our gross national product is produced in ocean and coastal
areas. Fisheries all over the world are being rapidly depleted, coral reefs
are being lost at an alarming rate, and pollution has rendered 44 percent
of U.S. estuaries unfit for uses such as swimming or fishing. Only 300 North
Atlantic
right whales are known to exist, and all six species of sea turtles found
in U.S. waters are either threatened or endangered.”
Why put all this information on our web site? Because, as
the
Ocean Conservancy
aptly states: “the oceans can only be as healthy as an informed public
demands.” You can join the
Ocean Conservancy for as little as $25,
and in return will receive a quarterly magazine, a marine wildlife calendar,
and
email updates.
Seaflow : “Seaflow is a growing community of concerned citizens who are dedicated
to protecting the living oceans of our planet. We work both locally and nationally
to raise awareness and promote the public to join us in our mission to stop LFA Sonar and other harmful underwater noise that threatens the undersea
web of life.” While $1 from each sale goes to
Seaflow, we heartily encourage you to visit
their website, and donate whatever you can to their cause—because their
cause is our cause.
Seaflow also has a free email newsletter—sign up at their site.
The Coral Reef Society : “The Coral Reef Alliance (CORAL)
promotes coral reef conservation around the world by working with the dive
industry, governments, local communities and other organizations to protect
and manage coral reefs, establish marine parks, fund conservation efforts,
and raise public awareness with the mission to keep coral reefs alive for
future generations.
“Why are coral reefs important? Coral reefs are a vital component of ocean
ecosystems, providing shelter for nearly one quarter of all marine life. As
one of the most spectacular and ancient forms of life in the world, coral reefs
provide
a home for over 4,000 species of fish, 700 species of coral, and thousands
of other animals and plants. The structure and biological diversity of coral
reefs
make them invaluable natural resources: reef animals and plants contain unique
chemicals with great potential for use in modern medicine; coral reefs prevent
beaches and shorelines from being washed away by acting as natural breakwaters;
and coral reefs provide an important source of food and income for millions
of people.
“Are coral reefs in danger? Yes. Coral reefs are among the world's most
fragile and endangered ecosystems. Coral reefs are threatened by global warming,
over-fishing, coastal development, sewage, agricultural runoff, improper marine
recreation and a variety of other human-related problems. Already, 11% of the
world's reefs have been lost and another 16 % were severely damaged during the
1998 El Niño event. Scientists predict that another 32% may be lost
over the next thirty years if human threats are not reduced [italics ours].
The loss
of healthy coral reefs would mean the extinction of thousands of marine species,
as well as the elimination of a primary source of food, income and employment
for millions of people around the world.
“How does
CORAL work to protect coral reefs? CORAL invests time, energy
and resources in creating Coral Reef Parks -- areas set aside to protect and
preserve the beauty and health of coral reefs worldwide.
CORAL contributes grants
ranging from $500 to $15,000 to local organizations in coral reef areas, including
the Caribbean and the Pacific.” Go to
CORAL’s site to learn about
all the projects they are involved with. You can receive their free email newsletter
by signing up at their site.
Reefnet is another site dedicated to reef
health research, with outstanding scientific researchers.
The Ocean Futures
Society : This is Jean-Michel Cousteau’s site, dedicated to educating people to act responsibly toward
our oceans.
The
National Ocean Service :
NOAA’s National Ocean Service measures and predicts
coastal phenomena and protects large areas of oceans.
National Coalition for
Marine Conservation : This is the nation's oldest public advocacy
group dedicated exclusively to conserving the world's
ocean fish, habitat and environment. Their mission is to “build public
awareness of the threats to our marine fisheries, provide constructive solutions,
and convince state, national and international fishery managers to take appropriate
action to reverse the over-fishing effects on marine fish.”
Marine Fish Conservation Network: The
Marine Fish Conservation Network “is the largest
national coalition solely dedicated to promoting the long-term sustainability
of marine fish. With more than 160 members -- including environmental organizations,
commercial and recreational fishing associations, aquariums, and marine science
groups -- the Network uses its distinct voice and the best available science
to educate policymakers, the fishing industry, and the public about the need
for sound conservation and better management practices.”
The Whale Museum: This is one of our favorite sites and a great organization
to involve your children by adopting an orca whale from the pods up near Washington’s
San Juan Islands. The Whale Museum in Friday Harbor has great educational information
about orca behavior, how the whales are being threatened, and how you can help
them. You can even gain Marine Naturalist training from them.
The Center for Whale
Research and The
Orca Network are other great sites for orca lovers! And if you would
rather adopt a dolphin, go to:
The Dolphin
Research Institute . And check out
The Dolphin
Institute for a special organization in Hawaii doing dolphin studies.
The American Cetacean
Society :
The American Cetacean
Society (ACS) is the oldest whale
conservation group in the world. Founded in 1967, it is a non-profit, volunteer
membership organization with regional U.S. chapters and members in 22 countries.
ACS works to protect whales, dolphins, porpoises, and their habitats through
education, conservation and research. They believe the best way to protect
cetaceans is by educating the public about these remarkable animals and the
problems they face in their increasingly threatened habitats.
Orca Net Live :
Orca Net Live has great live webcasts of orcas with wonderful orca sounds.
Among so many of their causes,
Greenpeace is still a strong advocate
in saving whales and our oceans. Since 1971 Greenpeace has been actively dedicated
to their mission to “expose environmental criminals, and to challenge
government and corporations when they fail to live up to their mandate to safeguard
our environment and our future.” With 2.8 million supporters,
Greenpeace has been a strong force for ocean protection for over three decades.
The International Wildlife
Coalition :
The International Wildlife
Coalition, founded in 1984 is involved
in research, public education, litigation, and international treaty negotiations
concerning wildlife protection and preservation. You can also adopt a humpback
whale, to add to your orca adoption! They have a teacher’s kit on whales
that has been distributed to over 30,000 classrooms.
Threats to Whales and Other Ocean Friends
According to many scientists, global environmental changes are extremely widespread
and appear to be increasing. Increased levels of chemical contaminants, rising
sea surface temperatures, decreasing sea-ice coverage, human population increases
resulting in increased whaling, ozone depletion and ultraviolet-B (UV-B Radiation),
as well as disease outbreaks such as the morbillivirus have wiped out entire
species of oceanic life. Solutions to these problems are slow and frustrating
at best, but progress is being made.
We all need to remember: Life’s A Beach—so let’s work hard
to keep it that way! Thank you for supporting our efforts. When you purchase
beautiful items for your home and lifestyle from Life’s A Beach
online gift store, you
are helping to support vendors who import and manufacture using high environmental
standards and ethics. Supporting companies that “give back” to
the community or planet is good for all of us.
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